Finding a label for what I do has been challenging. I started a popular apparel brand, created the I Believe In Nashville symbol and built a brand around it before having an opportunity to exit. I've had a successful career as a visual artist across design, fine art, and murals. These ventures have included opportunities to collaborate and create for and alongside some of the world's biggest companies and brands.

Visual artist is probably most apt, based on my resume, but conceptual creative is probably more accurate. While a lot of what I do is visual, I feel like it's my ability to conceptualize and then create in a way that resonates with people that makes my work impactful. Be it design, murals, or branding, the work seems to stick because it's often not what they're expecting, or at least not delivered in the way they're expecting.

My visual style is ever evolving but the through line is always color. I lean towards minimal, but with high impact. I am more interested in how people feel and respond to my work than in dictating a view.

At the end of the day it's about connecting with people. I attempt to capture the moment or world around me to share it. I am endlessly fascinated by how people respond, and how it changes person to person. Though my work is often abstract, it is always intentional. Even if the intention is just having fun.